Interactive Ads & Content Interactions

Purpose

Specifies how different interaction types contribute to Reward Unit accumulation.

Interaction Types

Video Playback

Active when:
- The video component is ≥ 80% visible in the viewport.
- Playback is running and not paused.
Reward Units are generated per Active Interval while conditions hold.

Multi-screen threads (up to 10 screens) are treated as a single content unit.
An interval is active when the currently visible screen is ≥ 80% in the viewport and the user performs a navigation action (swipe).
Reward Units are generated per Active Interval while conditions hold, following the same rules used for video playback.

Scrolling

Scroll events confirm ongoing user presence.
If no engagement event occurs for a configured timeout, subsequent intervals are not counted as active.

Interactive Ads Elements

Time spent in approved in-app interactive ads contributes additional Reward Units, reflecting the higher engagement value of interactive formats.
Interactive ads are treated as premium attention surfaces and use the same Active Interval logic, with optional bonus weighting defined by the protocol.
This mechanism enables advertisers to fund richer experiences while rewarding users for genuine, high-intent interaction.

Non-qualifying Interactions

The following do not generate Reward Units:

Background or minimized sessions.
Muted/unfocused playback where app is not visible.
Automated or scripted interactions detected by anti-fraud systems.

Implementation MAY extend or refine these rules, provided they preserve the principle that only genuine human attention generates Reward Units.