Incentives & Game Theory

Purpose

Analyzes incentive alignment between Users, Makers, Advertisers, and the Platform.

Users

• Incentive: consume content and accumulate Reward Units.
• Constraint: only genuine engagement yields meaningful claims.
• Result: Users receive a share of ad-funded value.

Makers

• Incentive: publish content that retains user attention.
• Constraint: low-engagement or policy-violating content yields low or no rewards.
• Result: Makers are rewarded in proportion to attention.

Advertisers

• Incentive: access engaged audiences with measurable attention.
• Constraint: pay only for inventory; cost controlled by CPM and budgeting.
• Result: Participation funds token backing and ecosystem sustainability.

Platform

• Incentive: grow volume of legitimate attention.
• Constraint: must manage fraud, maintain reputation, and keep the system economically balanced.

The system is designed so that:

• Sybil or bot attacks have limited benefit due to anti-fraud and off-chain gating.
• Value flows are triggered by actual ad spend, not speculation.