Proof of Traction

Purpose

Summarizes key usage indicators demonstrating Motika's operational status as a live system.

Metrics (Illustrative Structure)

The following categories of metrics are typically tracked:

• Monthly Active Users (MAU)
  Number of distinct users active within a monthly window.

• Daily Active Users (DAU)
  Number of distinct users active within a daily window.

• Session Duration
  Average time spent per session.

• Impressions Delivered
  Number of ad impressions rendered to users.

Exact values depend on current deployment data and SHOULD be updated in accompanying reports or dashboards.