Usage Metrics

Purpose

Defines metrics relevant for assessing Motika.IO usage.

Core Metrics

• MAU/DAU Ratios
  Indicate user retention and stickiness.

• Average Session Length
  Correlates with potential Reward Unit generation.

• Ad Impression Volume
  Correlates with advertiser value and Reward Unit funding capacity.

• Maker Content Volume
  Number of active Makers and published Content Items.

Interpretation

These metrics collectively inform:

• Ecosystem health.
• Capacity for Reward Unit generation.
• Advertiser demand alignment.