Maker Distribution Formula

Purpose

Specifies formulas used to allocate Reward Units to Makers based on content engagement and their Conversion Factor.

Definitions

• U_t: Total user Reward Units generated in interval t.
• M_t: Total Maker Reward Units assignable in interval t.
• E_i,t: Engagement score for Maker i in interval t.
• C_i: Conversion Factor for Maker i.
• A_i,t: Adjusted engagement for Maker i in interval t.
• w_i,t: Weight of Maker i based on adjusted engagement.

Allocation Basis

Adjusted engagement:

A_i,t = C_i × E_i,t

Maker weight:

w_i,t = A_i,t / Σ A_j,t

for all Makers j with engagement in interval t.

Total Maker Reward Units in interval t:

M_t = MakerShareRate × U_t

Maker i allocation:

MakerUnits_i,t = w_i,t × M_t

Notes

• MakerShareRate defines the fraction of total Reward Units reserved for Makers.
• C_i is assigned internally and may depend on Maker activity, performance, and past behavior.
• Engagement scoring can incorporate factors such as view duration, completion rate, and scroll depth.