Reporting

Purpose

Defines available reporting for advertisers to track campaign performance.

Metrics

Reports MAY include:

• Impressions served.
• Unique reach (where inferable).
• Viewability rate (percentage of impressions meeting visibility criteria).
• Completion rates for video ads.
• Click-through data, if click tracking is used.

Access

• Web dashboard access.
• Export options (e.g. CSV).
• API access for automated retrieval (subject to implementation).

Integrity

Metrics exclude impressions flagged as invalid or fraudulent by the anti-fraud subsystem, ensuring reported values reflect only valid attention.