FAQ — Advertisers

How is CPM determined?

CPM is set per market segment and format. It may change over time based on demand and inventory.

Do I need to hold MPOW myself?

Not necessarily. You can fund campaigns in fiat or supported crypto. The platform manages MPOW conversion internally.

Can I pause or stop a campaign?

Yes. Campaigns can typically be paused or stopped, subject to platform rules and any committed minimums.

How do I know impressions are real?

Invalid or suspicious traffic is filtered by anti-fraud mechanisms. Reporting excludes such impressions.

What happens to unused budget?

Treatment of unused budget (carryover or refund) is defined in the commercial terms between the advertiser and the platform.