CPM Model

Purpose

Defines the cost-per-thousand-impressions (CPM) model used for pricing ad campaigns.

Definitions

• CPM: Price in fiat or crypto to deliver 1000 impressions.
• Impression: A display event satisfying viewability conditions.

Pricing

CPM is quoted per market segment, for example:

• By geography.
• By device type.
• By format (full-screen, video, static).

Exact values are configured out-of-band and MAY vary over time.

Billing Units

For a campaign with budget B and CPM P:

ExpectedImpressions = (B / P) × 1000

Actual deliverable impressions may differ due to pacing, targeting constraints, or fraud filters.