Advertisers — Overview

Purpose

This document provides an overview for advertisers using the Motika.IO / Maker Empower ecosystem to purchase attention and impressions funded by MPOW tokens.

Definitions

• Advertiser: An entity funding campaigns to display ads to users.
• Campaign: A configured set of ads with defined targeting and budget.
• Impression: A qualifying ad display event.
• CPM: Cost per 1000 impressions.

System Overview

Advertisers fund campaigns using fiat or crypto. The platform converts budgets into MPOW tokens, which back user and Maker rewards. Campaigns deliver full-screen or integrated ads to users, with performance metrics exposed via reporting interfaces.